The Needles Landmark Attraction

West Wight

Type:Family Fun & Activities

Heritage Great Britain, The Needles Landmark Attraction, ALUM BAY, Isle of Wight, PO39 0JD

Tel: 01983 752401

View of the Needles in the background with people on the chairlift, The Needles Landmark Attraction, Isle of Wight, Things to Do


As soon as you think of the Isle of Wight the iconic image of the world famous chairlift taking you to see the needles rocks and coloured sands spring to mind.  The Islands most famous landmark attraction has so much more to enjoy than the stunning views, it is a destination not to be missed.

The range of attractions includes the spectacular chairlift ride, taking you on a journey past the coloured sands cliffs to the beach. Soak up the breathtaking views from the beach and enjoy a paddle in the sea. Or get closer to the Needles by taking a pleasure cruise. 

At the sand shop visitors can make their very own unique coloured sand souvenir using the sand collected from the cliffs here at The Needles.

4D Cinema - Imagine being drawn into an exciting world where everything you see is in 3D… everything you hear is in powerful cinema surround sound, with the added fun of feeling the action too! 
With our 4D cinema you don’t just watch the movie you feel like you are right there in the middle of it.

Alum Bay Glass is educational as well as fun. Visitors can watch the fascinating art of glass blowing and see craftsmen make a variety of bespoke glassware.

At the Isle of Wight Sweet manufactory watch our skilled sweet makers create sweets that you will not find anywhere else, a sample of the sweets is compulsory!

We’re home to a variety of children’s attractions including a traditional Victorian Carousel, Needles Tea Cup ride and a Games Kiosk - which includes tin can alley and hook a duck, with a prize every time you play! Our Water Walkerz are a particular crowd favourite too.

Our prehistoric adventure Jurassic Golf features an 11 hole course with some 5 and 6 par holes all beautifully set off by imaginative water features and story boards depicting a range of different dinosaur species.

Refurbished in 2019, our Dino Jeep Safari is an experience not to miss, providing heaps of fun for any budding explorer. 

The Needles Landmark Attraction is also home to a variety of shops including The Pier Head Shopping Emporium. Here you will find an interesting range of souvenirs and gifts to suit all budgets and tastes.

The Needles Landmark Attraction has full catering facilities including a fully licensed tearoom, as well as kiosks serving fresh Tea, Coffee, Ice Cream and much more.


With a warm welcome awaiting you, take time out from your adventures at The Needles Landmark Attraction to enjoy a delightful refreshment or two! With a range hot drinks, sinful cakes, pastries and an extensive selection of soft drinks, cold beers and alcoholic beverages available - this is the perfect place to sit back, relax, and tuck in to a delicious and well earned sweet treat.

For further details and information, plus news regarding exciting events throughout the year, visit our website, or alternatively find us on facebook - @The Needles: Landmark Attraction

The Needles Landmark Attraction is not just fun for students but educational too, with many of the attractions on site meeting certain key stage criteria. 

Book Tickets

Guide Prices

Ticket TypeTicket Tariff
4D Cinema£4.00 per ticket
Alum Bay Glass Demonstration£2.00 per ticket
Carousel£3.00 per ticket
Chairlift - Unlimited Travel£12.00 per ticket
Chairlift one way - adult£4.00 per ticket
Chairlift one way - child£3.00 per ticket
Chairlift return - adult£8.00 per ticket
Chairlift return - child£6.00 per ticket
Dino Jeep Safari£4.00 per ticket
Games Kiosk - Per Game£4.00 per ticket
Jurassic Adventure Golf£6.00 per ticket
Sweet Factory Demonstration£2.00 per ticket
Tea Cup Ride£3.00 per ticket
Water Walkers£4.00 per ticket

* Supersaver price: £9.00 per book with 12 tickets worth £1.00 each.
* Vintage Cars, Carousel & Tea Cup Ride - Tokens and Cash Accepted.
* All day parking charges between the 1st April - 30th October:
* Cars - £6.00.
* Campervans/Motorhomes - £10.00


Thursday, 3rd August 2023 - Thursday, 31st August 2023

View of fireworks at The Needles Landmark Attraction, Alum Bay, What's OnMusic & Magic in the Skies at The Needles Landmark Attraction
more info



  • Disabled Parking
  • Disabled persons toilet
  • Wheelchair user accessible


  • Cafe
  • Catering for groups
  • Full liquor licence
  • Outdoor eating area
  • Picnic area
  • Refreshments Available
  • Restaurant
  • Take away food
  • Vegetarians catered for
  • Vending Facilities

Children & Infants

  • Baby changing
  • Children's Meals
  • Family Friendly, Children Welcome
  • Highchair(s) available

Establishment Features

  • All weather attraction
  • Beach / Coast within walking distance
  • Dogs admitted on a lead
  • Gift shop
  • Groups welcome
  • Licensed for alcohol
  • Open all year round
  • Open on bank holidays
  • Special Opening for Groups by Arrangement

Leisure Facilities

  • 9 hole golf course

Parking & Transport

  • Coach parking
  • Own car park (Fee Applies) - Fee - £5

Payment Methods

  • Delta
  • Maestro
  • MasterCard
  • Solo
  • Visa

Provider Preferences

  • Indoor Attraction
  • No Smoking Attraction - Smoking permitted outside
  • Outdoor Attraction
  • Some no smoking areas

Specialist Features

  • Educational Groups
  • Information Point


Map & Directions

Road Directions

From East Cowes ferry, second exit at roundabout onto Well Road, A3021, A3054 to Newport, town centre, Pyle Street, B3323 to Carisbrooke, B3401, B3399 to Freshwater, follow signposts. From Fishbourne ferry, B3339 (Fishbourne lane), A3054 to Newport, town centre, Pyle Street, B3323 to Carisbrooke, B3401, B3399 to Freshwater, follow signposts. From Yarmouth ferry, A3054 towards Totland, follow signposts.

Public Transport Directions


For bus information please visit the Southern Vectis website


  • Needles Park Pt 1
  • Needles Park Pt 2
  • Music & Magic in the Skies Event
  • The Needles Landmark Attraction


  • Regional and Miscellaneous -WTTC Safe Travels WTTC Safe Travels 2021

Opening Times

Open - see below for more info (1 Jan 2023 - 31 Dec 2023)

* For the most up-to-date information for when you are planning on visiting, please call 01983 752401 or check the social channels.
* 2nd April - 30th October 2022 - 10.00am - 4pm daily. Opening times will vary throughout the season with longer opening hours through the Summer.
* Closed Christmas Day, Boxing Day and New Years Day.
* Winter opening - site is open all year round, but not all outlets are operational through the winter.

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Aerial view of Alum Bay beach, Isle of Wight, Things to DoAlum Bay Beach, West WightThe crystal clear waters are a favourite for local swimmers and perfect for the children to paddle. Enjoy watching the boats moor in the bay during the day and the fisherman enjoying the tranquillity at dusk.

Thursday, 3rd August 2023 - Thursday, 31st August 2023

View of fireworks at The Needles Landmark Attraction, Alum Bay, What's OnMusic & Magic in the Skies at The Needles Landmark Attraction
more info